Yunnan Baiyao የጥርስ ሳሙና ማሸጊያ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2023
Yunnan Baiyao የጥርስ ሳሙና ማሸጊያ
by Tiger Pan
Client: Yunnanbaiyaogroup Co., Ltd
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #145832The Design
About Yunnan Baiyao የጥርስ ሳሙና ማሸጊያ
ዩናን ባይያኦ ለህጻናት የጥርስ ሳሙና ስብስብ የተዘጋጀ የማሸጊያ ንድፍ ነው። የብራንዱ ገጸ-ባህሪ ከብራንዱ ስም በመነሳት የተነደፈ ትንሽ የደመና ልጅ ሲሆን፣ "ዩን" ማለት ደመና ማለት ነው። ገጸ-ባህሪው የተለያዩ የፊት ገጽታዎችን በማሳየት የተለያዩ የእድሜ ክልሎችን ይወክላል። ስዕሎቹ በመደብሮች መደርደሪያ ላይ የእናቶችን ትኩረት ለመሳብ በህጻናት የስዕል ዘይቤ ተስለዋል። ሳጥኖቹ በአግድምም ሆነ በቋሚነት በመደርደሪያ ላይ ለማስቀመጥ የሚያመቹ ሲሆኑ፣ የእንጆሪ ሳጥኖቹ ተዳምረው አንድ ትልቅ የእንጆሪ ምስል ይፈጥራሉ። ማሸጊያው በሁለት እስከ አስር ወራት ውስጥ ሙሉ በሙሉ በተፈጥሮ በሚበሰብስ PLA ቁሳቁስ የተሰራ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Yunnan Baiyao የጥርስ ሳሙና ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Yunnan Baiyao የጥርስ ሳሙና ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Yunnan Baiyao የጥርስ ሳሙና ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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