Golden Cat ቢራ by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2023
Golden Cat ቢራ
by Jin Zhang
Client: InBev jinlongquan beer (Hubei) Co., Ltd
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #146768The Design
About Golden Cat ቢራ
ይህ ለምሽት ፍጆታ የሚሆን ቢራ ነው. ዲዛይነር ሸማቾች በጣም የሚወዱትን ድመት እንደ ዋናው ምስል ዲዛይን መርጠዋል, በዚህም ምክንያት ቢራ በፍጥነት ከተጠቃሚዎች ጋር ያለውን ቅርርብ እየጨመረ ስሜታዊ ግንኙነት ይፈጥራል. በተመሳሳይ ጊዜ, የምሽት እንቅስቃሴዎችን የምትወደው ድመት የዚህን ወይን ፍጆታ ጊዜ (የምሽት ፍጆታ) አቀማመጥ ጋር በጣም የተጣጣመ ነው. በመጨረሻም፣ ንድፍ አውጪው ለጌጦሽ የሚሆን ጥንታዊ የአውሮፓ ቅጦችን ተጠቅሟል፣ ይህም ሙሉውን የቢራ መለያ በጣፋጭነት የተሞላ አድርጎታል።
The Recognition
About the A' Design Award የብረት ሽልማት
Golden Cat ቢራ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Golden Cat ቢራ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Golden Cat ቢራ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 188mm
- Tags
- Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
- Production Technology
- Glass bottle sticker
- Design Challenge
- The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
- Research
- The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
- Inspiration
- This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
- Project Duration
- The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
- Operation Flow
- Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.
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