KK-Park የምልክት ስርዓት by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2023
KK-Park የምልክት ስርዓት
by Yi Zhang
Client: Value Design and Consulting (Shenzhen) Co., Ltd.
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
- 41,513
- Verified Award Winner
- Verify Award Status for #147431
The Design
About KK-Park የምልክት ስርዓት
ኬኬ-ፓርክ (KK-Park) በያንቼንግ፣ ቻይና ውስጥ ለሚገኝ የባህልና የመዝናኛ ስፍራ የተዘጋጀ የምልክት ስርዓት ነው። ቀደም ሲል የመጫወቻ ሜዳ የነበረው ይህ ስፍራ በቻይናና በደቡብ ኮሪያ መካከል ለባህል ልውውጥ የሚያገለግል ቦታ ሆኖ ታድሷል። ዲዛይኑ የኮሪያ ባህላዊ አልባሳት ሪባኖችን፣ ኦባንግሴክ (Obangsaek) በመባል የሚታወቀውን ባህላዊ የቀለም ስርዓትና የኮሪያ ፊደላት ምልክቶችን ጨምሮ የኮሪያ ባህላዊ አካላትን በአዲስ መልክ ይተረጉማል። ምልክቶቹ የስፍራውን ቀበቶ መሰል ዙሪያ ይከተላሉ። ጎብኚዎችን ለመምራት ረጃጅም የመንገድ አመላካች ምልክቶች በእያንዳንዱ መግቢያ አጠገብ ቆመዋል። ሰሌዳዎቹ ከታጠፈ የማይዝግ ብረት የተሰሩ ሲሆን አስቀድመው ተዘጋጅተው በቦታው ላይ ተተክለዋል።
The Recognition
About the A' Design Award የብር ሽልማት
KK-Park የምልክት ስርዓት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። KK-Park የምልክት ስርዓት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። KK-Park የምልክት ስርዓት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
- Dimensions & Packaging
- 2200mm x 500mm x 665mm/5mm thick stainless steel bending
- Tags
- Signage, Commercial Street, public space, redevelopment, Culture
- Production Technology
- The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
- Design Challenge
- The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
- Research
- The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
- Inspiration
- Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges. - Project Duration
- Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China - Operation Flow
- Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
- Team Members
- Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer) - Image Credits
- Updesign
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