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Gamma የግል ባንክ by Victor Weiss

Gamma የግል ባንክ by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የቅንጦት ዲዛይን Competition Category.


ነሐስቅንጦት· 2023

Gamma የግል ባንክ

by Victor Weiss

Client: Victor Weiss

A' Design Award የነሐስ ሽልማት Winner in ቅንጦት Category

Colors

The Design

About Gamma የግል ባንክ

ጋማ ለሀብት አስተዳደር በግብዣ ብቻ የሚገባ ክለብ ሆኖ የተነደፈ የግል ባንክ ነው። አባልነት የሚሰጠው በዝርዝር ስልት እና የንብረት ግምገማ አማካኝነት ነው። ንድፉ የጥንታዊ ባንክ ክላሲካዊ ገጽታዎችን የሚያከብር ሲሆን ዘመናዊ አገልግሎቶችንም ይጨምራል። ስራው ስያሜ አወጣጥን፣ የብራንድ ስትራቴጂን፣ የእይታ መለያን፣ የምርት ልማትን፣ የስነ-ህንፃ ንድፍ እና ግራፊክ ዲዛይንን ያካትታል። እያንዳንዱ አዲስ አባል የጋማ ክለብን የሚከፍት የወርቅ ሳንቲም፣ የሲጋር ሳጥን እና የሮዲየም ብዕር ያለው ልዩ የፊርማ ጥቅል ይቀበላል። ግቡ በዲጂታል ማህበረሰብ ውስጥ የሰዎችን መስተጋብር መጠበቅ ነው።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Gamma የግል ባንክ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Gamma የግል ባንክ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Gamma የግል ባንክ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags
Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge
The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research
It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration
To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration
The project was initiated in April 2019, and was concluded in June 2020.

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