Nutrili ተጨማሪዎች ብራንዲንግ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2023
Nutrili ተጨማሪዎች ብራንዲንግ
Client: Nutrili
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #147623The Design
About Nutrili ተጨማሪዎች ብራንዲንግ
ጣፋጭ ተጨማሪዎች, የማይካዱ ጥቅሞች. Nutrili ከፍተኛ ጥራት ያላቸውን የተፈጥሮ እና ቀጣይነት ያላቸውን ተጨማሪዎች ማምጣት ነው። Cansu Dagbagli Ferreira ምስላዊ የምርት መለያውን እና የማሸጊያ ንድፎችን እንዲፈጥር ተልእኮ ተሰጥቶት ነበር። ምስላዊ ማንነቱ የብራንድ ወጣት እና ዘመናዊ መንፈስን በድፍረት አገባቡ ያካትታል። በአጠቃላይ፣ የምርት ስሙ ማንነት እና እሴቶች ነጸብራቅ ነው። የማሸጊያው ንድፍ ማራኪ ብቻ ሳይሆን የታለመውን ታዳሚ ለመማረክ በታሰበ መልኩ የተሰራ ነው። ደማቅ ቀለሞች እና ትልልቅ የፊደል አጻጻፍ አጠቃቀም የምርት ስሙ በንፁህ እና ንጹህ ንጥረ ነገሮች ላይ ያለውን ትኩረት ያስተላልፋል።
The Recognition
About the A' Design Award የብረት ሽልማት
Nutrili ተጨማሪዎች ብራንዲንግ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Nutrili ተጨማሪዎች ብራንዲንግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Nutrili ተጨማሪዎች ብራንዲንግ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!
Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality. - Dimensions & Packaging
- Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm - Tags
- supplements, vitamins, collagen, label, packaging, design
- Production Technology
- Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom - Design Challenge
- The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.
In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area. - Inspiration
- Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
- Project Duration
- 3 months, Istanbul & Dubai
- Operation Flow
- Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
- Team Members
- Designer: Cansu Dagbagli Ferreira
- Image Credits
- Photography: Lara Zankoul + Büşra Sarıoğlu
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