Old Town of Lijiang የሥዕላዊ መግለጫ ተከታታይ by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2023
Old Town of Lijiang የሥዕላዊ መግለጫ ተከታታይ
by Ju Jijing
Client: Northeastern University of China
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #148128The Design
About Old Town of Lijiang የሥዕላዊ መግለጫ ተከታታይ
የሊጂያንግ ጥንታዊ ከተማ በቻይና የሚገኝ ጥንታዊ ከተማን ባህል ለማቅረብና ለመጠበቅ የተፈጠረ ተከታታይ የሥዕላዊ መግለጫዎች ስብስብ ነው። ሥዕሎቹ የባህላዊ ቅርስ አካላትን፣ የአካባቢ ትዕይንቶችንና በብሔራዊ ቅጥ የተደራረቡ ቀለሞችን ያሳያሉ። እያንዳንዱ ምስል በቬክተር ዲዛይን ሶፍትዌር በ800 በ800 ሚሊሜትር ተስሎ በከፍተኛ ጥራት የህትመት ቴክኖሎጂ ተባዝቷል። ተከታታዩ የሊጂያንግን የተፈጥሮና የሰው ልጅ ቅርስ ለዘመናዊ ጣዕም በሚስማማ ምስላዊ ቋንቋ ያካፍላል። ዓላማውም ስለ ባህላዊ የመንደር ባህልና ስለ ጥበቃው የሕዝብ ግንዛቤን ማሳደግ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
Old Town of Lijiang የሥዕላዊ መግለጫ ተከታታይ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Old Town of Lijiang የሥዕላዊ መግለጫ ተከታታይ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Old Town of Lijiang የሥዕላዊ መግለጫ ተከታታይ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
- Dimensions & Packaging
- Illustration:800mm(H)x800mm(W),150dpi, RGB.
- Tags
- Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
- Inspiration
- Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
- Project Duration
- The project started in September 2022 and finished in January 2023 in China
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
- Team Members
- Designer:Ju Jijing，Art Director: Huo Kai
- Image Credits
- Ju Jijing, 2022
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