The Brollach ነጠላ ብቅል አይሪሽ by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2023
The Brollach ነጠላ ብቅል አይሪሽ
by Tiago Russo and Katia Martins
Client: The Craft Irish Whiskey Co.
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
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- Verified Award Winner
- Verify Award Status for #148768
The Design
About The Brollach ነጠላ ብቅል አይሪሽ
Brollach ረብሻ ነው። ከባህላዊ የተወለደ ነገር ግን በኮንቬንሽን ያልታሰረ፣ በአንድ ጊዜ የአየርላንድ ታሪክ ኩሩ ምርት የሆነ ውስኪ ቢሆንም አዲስ መንገድን ይዘረጋል። እስካሁን ከተመረቱት ምርጥ የአየርላንድ ውስኪዎች መካከል አንዱ የሆነውን ቤተሰብን ለማክበር የሚገባውን ውስኪ ለማግኘት የተደረገው ረጅም እና ግላዊ ፍለጋ ፍጻሜ ነው። ዘ ክራፍት አይሪሽ ዊስኪ ኩባንያ በየጠርሙሱ የሚያፈስሰውን ዲዛይን፣ እደ ጥበብ፣ ክህሎት እና ትኩረትን ያካተተ ወደር የለሽ ልዩነት ያለው ውስኪ ነው።
The Recognition
About the A' Design Award የወርቅ ሽልማት
The Brollach ነጠላ ብቅል አይሪሽ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። The Brollach ነጠላ ብቅል አይሪሽ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። The Brollach ነጠላ ብቅል አይሪሽ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
- Dimensions & Packaging
- Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience. - Tags
- Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
- Production Technology
- The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.
The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage. - Design Challenge
- The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
- Research
- The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
- Inspiration
- The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
- Project Duration
- Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
- Operation Flow
- The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
- Team Members
- Tiago Russo
Katia Martins - Image Credits
- The Craft Irish Whiskey Co.
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