Uebaa የብራንድ ማንነት by Marcelo Ruis Vargas Martinelli is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2023
Uebaa የብራንድ ማንነት
by Marcelo Ruis Vargas Martinelli
Client: Laika
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #148861The Design
About Uebaa የብራንድ ማንነት
ዩባ ለልጆች ምርቶችን ለሚያመርት ኩባንያ የተፈጠረ የብራንድ ማንነት ነው። ማንነቱ በአራት ሃሳቦች ላይ የተመሰረተ ነው፡ አዝናኝነት፣ ተግባራዊነት፣ ዘላቂነት እና ውበት። እነዚህ ሃሳቦች ሰፊ የቀለም ስብስብን፣ ምሳሌያዊ ስዕሎችን እና ምልክቶችን በመጠቀም ይገለጻሉ። የእይታ ቋንቋው ልጆችን ሲያነጋግር፣ የብራንዱ ሃሳቦች ደግሞ ወላጆችን ያነጋግራሉ። ስርዓቱ በ96 ገጾች ብራንድ መጽሐፍ፣ መለያዎች፣ ካርዶች፣ የጽሕፈት ቤት እቃዎች፣ ገጽታዎች፣ ማህበራዊ ሚዲያ እና ድረ-ገጽ ላይ ተግባራዊ ሆኗል። አብዛኞቹ የታተሙ እቃዎች በCMYK ቀለማት ኦፍሴት ህትመት የተመረቱ ሲሆኑ፣ ምሳሌያዊ ስዕሎቹ በዲጂታል መንገድ የተሰሩ ናቸው።
The Recognition
About the A' Design Award የብረት ሽልማት
Uebaa የብራንድ ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Uebaa የብራንድ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Uebaa የብራንድ ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
- Dimensions & Packaging
- Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
- Tags
- Branding, visual identity, brand identity, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
- Design Challenge
- The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand. - Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
- Inspiration
- The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
- Project Duration
- The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
- Operation Flow
- The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
- Team Members
- Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
- Image Credits
- Laika Design
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