The Donn ነጠላ ብቅል አይሪሽ by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2023
The Donn ነጠላ ብቅል አይሪሽ
by Tiago Russo and Katia Martins
Client: The Craft Irish Whiskey Co.
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
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- Verified Award Winner
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The Design
About The Donn ነጠላ ብቅል አይሪሽ
ዶን የ The Craft Irish Whiskey Co. ክልል ትንሹን ያመለክታል; በዚህ ዙሪያ መሳጭ ልምድ ወይም CIWC በሚያዘጋጀው ማንኛውም ምርት ወደ የምርት ስም ዋና እሴቶች መግቢያ። ምንም መለዋወጫዎች አይተርፉም, ምንም ዝርዝሮች በጣም ትንሽ አይደሉም. ከሚረብሽ፣ የመግለጫ ጠርሙስ ንድፍ፣ ወደ መሳጭ የእይታ ሳጥን፣ ተጠቃሚው ለአንድ ሰው ትክክለኛውን የውስኪ ተሞክሮ ሊያቀርብ የሚችል እያንዳንዱን አካል ማግኘት ይችላል። መስታወት፣ pipette እና ድንጋዮች፣ ሁሉም በደህና በሳጥኑ የሱዲ መደገፊያ ላይ ተጠብቀው፣ ደህንነቱ የተጠበቀ የመለዋወጫ ማሳያን ይፈጥራሉ፣ በቆዳ ዝርዝሮች ለስላሳ ንክኪ ይሞላሉ።
The Recognition
About the A' Design Award የወርቅ ሽልማት
The Donn ነጠላ ብቅል አይሪሽ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። The Donn ነጠላ ብቅል አይሪሽ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። The Donn ነጠላ ብቅል አይሪሽ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
- Dimensions & Packaging
- The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
- Tags
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
- Production Technology
- With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
- Design Challenge
- Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
- Research
- As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
- Inspiration
- In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
- Project Duration
- Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
- Operation Flow
- The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
- Team Members
- Tiago Russo
Katia Martins
Jose Augusto - Image Credits
- The Craft Irish Whiskey Co.
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