Patisserie Chez Mikki ማሸግ by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2023
Patisserie Chez Mikki ማሸግ
by Sherry Kuo
Client: Patisserie Chez Mikki
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #149513The Design
About Patisserie Chez Mikki ማሸግ
ፓቲሴሪ ቼዝ ሚኪ በቶኪዮ የሚገኘው ጣፋጭ ጣፋጭ ነገር በአዲስ የማሸጊያ ንድፍ ራሳቸውን በፉክክር ገበያ ለመለየት ያለመ ነው። ዓላማው የእያንዳንዱን ምርት ልዩነት የሚያጎላ የተቀናጀ የእይታ ገጽታ ያለው ጠንካራ ማንነት በመፍጠር ልዩ የመሸጫ ቦታን ማቋቋም እና የምርት ምስሉን ማጠናከር ነበር። የተገኘው የድጋሚ ዲዛይን ከሸማቾች ጋር ስሜታዊ ግንኙነት የሚፈጥር የፓስቴል ቀለሞችን እና አስቂኝ የመልእክት መላላኪያዎችን ያካተተ ሲሆን ይህም የችርቻሮ ሽያጭ እንዲጨምር እና አዲሱ ዲዛይን ከተጀመረበት ጊዜ ጀምሮ የአካባቢውን ማህበረሰብ መደገፍን አስከትሏል።
The Recognition
About the A' Design Award የብረት ሽልማት
Patisserie Chez Mikki ማሸግ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Patisserie Chez Mikki ማሸግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Patisserie Chez Mikki ማሸግ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
- Dimensions & Packaging
- The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
- Tags
- Branding, Typography, Pastry, Words, Colors
- Production Technology
- The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
- Design Challenge
- The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
- Research
- Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
- Inspiration
- Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
- Project Duration
- This redesign had been applied to Chez Mikki packaging since 2020.
- Operation Flow
- Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
- Image Credits
- Hsin-Hui Kuo, Hidetsugu Watanabe
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