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Zhenjiu Zhencang Chinese Baijiu የመጠጥ ማሸጊያ by Ying Song Brand Design Shenzhen Co., Ltd

Zhenjiu Zhencang Chinese Baijiu የመጠጥ ማሸጊያ by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብርማሸጊያ· 2023

Zhenjiu Zhencang Chinese Baijiu የመጠጥ ማሸጊያ

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

A' Design Award የብር ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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The Design

About Zhenjiu Zhencang Chinese Baijiu የመጠጥ ማሸጊያ

ዜንጂዩ ዜንካንግ ለቻይንኛ ባይጂዩ መጠጥ የተዘጋጀ የማሸጊያ እና የማሳያ ስብስብ ነው። ጠርሙሶቹ የቬኑስ ልደት (The Birth of Venus) ከተባለው ሥዕል በተመሰጠ የዕንቁ ዛጎል ቅርጽ ባለው ትሪ ላይ ያርፋሉ። አጠቃላይ ቅርጹ በማዕበል ላይ የሚንቀሳቀስ የመርከብ ጀልባን ያስታውሳል። ክሪስታል መሠረቱ ላይ ጥንታዊ የመጠጥ ማምረቻ ተቀርጾ በ LED መብራት ይበራል፣ ይህም የአምራቹን ረጅም ታሪክ ያመለክታል። ብረት፣ እንጨት፣ PMMA እና ፕላስቲክ ተጣምረው ሊሰበሰብ የሚችል ውድ ዕቃ ይፈጥራሉ። መጠጥ ማብሰያም ሆነ ዕንቁ መፈጠር ሁለቱም ቀስ በቀስ የሚከናወኑ ሂደቶች በመሆናቸው፣ የዕንቁ ጭብጡ የብራንዱን የክብርና የውድነት ሐሳብ ያንጸባርቃል።

The Recognition

About the A' Design Award የብር ሽልማት

Zhenjiu Zhencang Chinese Baijiu የመጠጥ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Zhenjiu Zhencang Chinese Baijiu የመጠጥ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Zhenjiu Zhencang Chinese Baijiu የመጠጥ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging
520mmx250mmx370mm
Production Technology
Metal, wood, PMMA, LED light, plastic
Inspiration
Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members
Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

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