Master Ji Gong የፊልም ፖስተር by Yitong Creative is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2023
Master Ji Gong የፊልም ፖስተር
Client: Yitong Creative (beijing) Media Co., Ltd
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #149843The Design
About Master Ji Gong የፊልም ፖስተር
ማስተር ጂ ጎንግ በተመሳሳይ ስም ለሚጠራ የቻይና አኒሜሽን ምናባዊ ጀብዱ ፊልም የተዘጋጀ የማስታወቂያ ፖስተር ነው። ፖስተሩ 750 በ1050 ሚሊሜትር ይለካል። ግጥማዊና ምስጢራዊ የምስራቃዊ ድባብ ለመፍጠር የቻይና ቀለም እና ባህላዊ የቻይና አካላት ጥቅም ላይ ውለዋል። ድራጎኑ እና መነኩሴው፣ በቀይ ካሳያ፣ በተጣፈ የውጭ ልብስ እና በዘንባባ ቅጠል ማራገቢያ የተመሰሉት፣ ከፊልሙ የመጡ ገጸ-ባህርያት ሲሆኑ በሶስት አቅጣጫዊ ሶፍትዌር ተስለዋል። ቀለሙ በውሃ የተዘጋጀ ሲሆን ሸካራነቶችን ለማነጻጸር በሩዝ ወረቀት፣ በጠንካራ ወረቀት እና በጨርቅ ላይ ተሞክሯል። ከዚያም ሁሉም ክፍሎች በዲጂታል መንገድ ተጣምረዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Master Ji Gong የፊልም ፖስተር የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Master Ji Gong የፊልም ፖስተር እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Master Ji Gong የፊልም ፖስተር ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
- Dimensions & Packaging
- Trailer Poster: Width 750 mm x Height 1050 mm
- Tags
- movie poster, ink, 3D, traditional Chinese art and history, animated film
- Production Technology
- Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
- Design Challenge
- One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
- Research
- Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
- Inspiration
- Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
- Project Duration
- The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
- Operation Flow
- For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
- Patents
- Zhejiang Ruichen Picture Co., Ltd.
- Team Members
- Zhejiang Ruichen Picture Co., Ltd.
- Image Credits
- Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.
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