Sparrow Branding የድርጅት መለያ by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2023
Sparrow Branding የድርጅት መለያ
Client: Hiroshi Kurisaki Design
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #150366The Design
About Sparrow Branding የድርጅት መለያ
Book Text: ስፓሮው ብራንዲንግ በ2020 ዓ.ም. በቶኪዮ ለተመሰረተ የማስታወቂያ ፕሮዳክሽን ኩባንያ የተዘጋጀ የድርጅት መለያ ነው። ይህ መለያ አርማውን፣ ዋና ዋና ምስሎችን እና የፅሁፍ መሳሪያዎችን ያካትታል። የኩባንያው ስም መነሻ የሆነው ድንቢጥ ከጥድ ዛፍ ጋር በምልክትነት ተያይዞ ይታያል። ሀሳቡ የተወሰደው ጥድ ዛፍ ድንቢጥን ከማንኛውም ጉዳት እንደሚከላከል ከሚተርክ ታሪክ ነው። በኮምፒውተር ግራፊክስ ፋንታ፣ በአበባ አዘጋጅ ባለሙያ የተስተካከሉ እውነተኛ የጥድ ቅርንጫፎች እና ተጨባጭ የድንቢጥ ሞዴል ተነስተው ተቀርፀዋል። የእይታ ስሜቱ ከመልከ ደም ግቡነት ይልቅ ጠንካራ እና ቁምነገር ያዘለ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Sparrow Branding የድርጅት መለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Sparrow Branding የድርጅት መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Sparrow Branding የድርጅት መለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
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