Japanese Sake የማሸጊያ ንድፍ by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2023
Japanese Sake የማሸጊያ ንድፍ
Client: Hasegawa Brewery Co.
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
- 29,080
- Verified Award Winner
- Verify Award Status for #150540
The Design
About Japanese Sake የማሸጊያ ንድፍ
ይህ የሃሴጋዋ ሳኬ ቢራ ፋብሪካን 180ኛ አመት ለማክበር የተፈጠረ ልዩ ምክንያት ንድፍ ነው። 180 ዓመታት ባህላዊ ጣዕም እና ችሎታዎች በትውልዶች ውስጥ ተላልፈዋል, የዛፉ ቀለበት ታሪክን እና የወደፊቱን ለመግለጽ እንደ ዋና ምስላዊ ጥቅም ላይ ውሏል. የጠቅላላው የውጨኛው ሳጥን ቀለሞች ወግ እና የቅንጦት ስሜትን ለመግለጽ በቀለማት ያነሳሱ ናቸው. የመታሰቢያ አርማ በወርቅ ታትሟል ከቢራ ፋብሪካው ቤተሰብ ጋር ይመሳሰላል። በውስጡ ያለው ጠርሙስ በተቃራኒው ጥቁር ምስል ነው. የጠርሙሱ ሻካራነት የትውፊት እና የቴክኖሎጂ ክብደትን ይገልፃል።
The Recognition
About the A' Design Award የብር ሽልማት
Japanese Sake የማሸጊያ ንድፍ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Japanese Sake የማሸጊያ ንድፍ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Japanese Sake የማሸጊያ ንድፍ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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