Nunn Bush 3 ዲ ምርት አኒሜሽን by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የፊልም፣ ቪዲዮ እና አኒሜሽን ዲዛይን Competition Category.
ብርፊልም· 2023
Nunn Bush 3 ዲ ምርት አኒሜሽን
Client: Morgan Studio
A' Design Award የብር ሽልማት Winner in ፊልም Category
- 64,362
- Verified Award Winner
- Verify Award Status for #150585
The Design
About Nunn Bush 3 ዲ ምርት አኒሜሽን
ፕሮጀክቱ ሁሉንም የምርቱን ገፅታዎች በሚያስደስት መልኩ በመረጃ ሰጭ ነገር ግን ሳያበሳጭ ለማሳየት ተደረገ። ዓላማው የጫማውን ግንባታ ለማሳየት ነበር. አነሳሱ የመጣው ምርቱን ሊወክሉ ስለሚችሉ ንጥረ ነገሮች፣ እንደ ተፈጥሮ በሁሉም ቀለሞች እና ስሜቶች ላይ በተደረገው ጥናት ነው። ጫማው ፎቶግራፎችን እንደ ማጣቀሻ እና ጠንካራ ወለል 3D ሞዴሊንግ ቴክኒኮችን በመጠቀም ተቀርጿል። ለሞዴሊንግ ዲዛይነሮች ሶፍትዌሩን C4D ተጠቅመዋል። ሁሉም ሸካራዎች የተሠሩት በቆዳ ሸካራነት እና አንዳንድ የፎቶሾፕ ብሩሽዎችን በመጠቀም ነው። ቪሬይ ለመቅረጽ እና Houdini ለ Simulations ጥቅም ላይ ውሏል።
The Recognition
About the A' Design Award የብር ሽልማት
Nunn Bush 3 ዲ ምርት አኒሜሽን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Nunn Bush 3 ዲ ምርት አኒሜሽን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Nunn Bush 3 ዲ ምርት አኒሜሽን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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