Kahisu የጃፓን ኮምጦ መጠጥ ማሸጊያ by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2023
Kahisu የጃፓን ኮምጦ መጠጥ ማሸጊያ
Client: Applied Kansei Center
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #150594The Design
About Kahisu የጃፓን ኮምጦ መጠጥ ማሸጊያ
ካሂሱ በጃፓን ውስጥ የመጀመሪያው ከሥነ-ምግባራዊ መልእክት ጋር የተዋሃደ የጃፓን ኮምጦ መጠጥ ነው። ይህ ከመራራ ብርቱካን ልጣቶች የተሰራ ሲሆን፣ ቀደም ሲል ጭማቂው ከተጨመቀ በኋላ የሚጣሉ ነበሩ። የዲዛይኑ ፅንሰ-ሀሳብ ለሥነ-ምግባራዊ ምርጫ አርቲስቲክ ዲዛይን ነው። ሁለቱን አዳዲስ ጣዕሞች - የኮምጦውን፣ የፍራፍሬውን ጣፋጭነት እና የመራራ ብርቱካን ልጣቶችን መራራነት የተቀላቀሉ እና የመጠጣት ልዩ ጊዜያቸውን ለመግለጽ፣ የሻምፓኝ አይነት ጠርሙስ ጥቅም ላይ ውሏል፣ ከሁለት ታላላቅ አርቲስቶች ጋውጊን (ብሌንድ ጂ) እና ሞኔ (ብሌንድ ኤም) የዓለም እይታ ተደራቢ ሆኗል። የስጦታው ሳጥን ሁለት ጠርሙሶችን በውበት ለመያዝ አነስተኛ የካርቶን ቁሳቁስ ይጠቀማል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Kahisu የጃፓን ኮምጦ መጠጥ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Kahisu የጃፓን ኮምጦ መጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Kahisu የጃፓን ኮምጦ መጠጥ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
- Dimensions & Packaging
- Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm - Tags
- Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
- Production Technology
- The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
- Design Challenge
- A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
- Research
- A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
- Inspiration
- Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
- Project Duration
- The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
- Operation Flow
- The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
- Team Members
- Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa
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