Not Always Fun የህትመት ማስታወቂያ by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የማህበራዊ ዲዛይን Competition Category.

ብርማህበራዊ· 2023

Not Always Fun የህትመት ማስታወቂያ

by Squared

Client: Squared

A' Design Award የብር ሽልማት Winner in ማህበራዊ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun የህትመት ማስታወቂያ

የማስታወቂያ ዘመቻው ስለ ሃርሌኩዊን ሲንድሮም ግንዛቤን ለማሳደግ ያለመ ነው። ይህ ራስ-ሰር የነርቭ ሥርዓትን የሚጎዳ ሲንድሮም ሲሆን ላብ ካለመኖር እና በአንድ የፊት ገጽ ላይ ቆዳን ማጠብ ጋር የተያያዘ ነው። ኤጀንሲው በባህሪው አስቂኝ ውክልና እና ከሃርሌኩዊን ሲንድሮም ጋር የመኖር እውነታ መካከል ያለውን ልዩነት ላይ ብርሃን ለማፍሰስ በማሰብ የተለያዩ የሃርለኩዊን ውክልናዎችን በማጣመር ላይ የተመሰረቱ ቁልፍ የእይታ ምሳሌዎችን አዘጋጅቷል ፣ ሁኔታው.

The Recognition

About the A' Design Award የብር ሽልማት

Not Always Fun የህትመት ማስታወቂያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Not Always Fun የህትመት ማስታወቂያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Not Always Fun የህትመት ማስታወቂያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared