Ranger ራንገር by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2023
Ranger ራንገር
by Zhang Weiwei
Client: Yunnan Tech & Besiness University
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #150972The Design
About Ranger ራንገር
ራንገር ወጣት ተጓዦችን ለሚያስተናግድ ሆቴል የተፈጠረ የእይታ ማንነት ነው። ይህ ማንነት እያንዳንዱን እንግዳ ከምናብ ታሪኮች ከሚታወቅ ገጸ-ባህሪ ጋር ማለትም ከ"ራንገር" ጋር ያመሳስላል። የራንገር ጭምብል እንደ ዋና የፈጠራ ንጥረ ነገር ጥቅም ላይ ውሏል፣ እንዲሁም ከእሱ የተገኙ ተከታታይ የራንገር መሳሪያ ምልክቶች ተዘጋጅተዋል። እነዚህ ምልክቶች በመደበኛ መጠኖች በቢሮ እቃዎችና በሆቴል ቁሳቁሶች ላይ ተግባራዊ ተደርገዋል፣ እንዲሁም እንግዶች እንዲሳተፉ በሚጋብዙ ንጥሎች ላይ ጥቅም ላይ ውለዋል። አርማው በሌዘር ፎይል ማህተም ቴክኒክ የታተመ በመሆኑ፣ ገጽታው ከተለያዩ አቅጣጫዎች ሲታይ የሚለዋወጥ ብልጭታ ያሳያል።
The Recognition
About the A' Design Award የብረት ሽልማት
Ranger ራንገር የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Ranger ራንገር ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Ranger ራንገር በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Ranger, Hotel, Visual Identity, Young man, Traveller
- Production Technology
- The product mainly adopts laser hot stamping process.
- Design Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
- Project Duration
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Operation Flow
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
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