Inspiration Season ፖስተር by Chunyang Wang and Qianqian Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2023
Inspiration Season ፖስተር
by Chunyang Wang and Qianqian Yao
Client: Hangzhou Loft49
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #150999The Design
About Inspiration Season ፖስተር
የመነሳሳት ወቅት በሃንግዡው በሚገኝ የከተማ ፈጠራ ፓርክ ውስጥ ለተካሄደ የዲዛይን መድረክ ዋናው የእይታ ንድፍ ነው። ፓርኩ ከቀድሞ የኬሚካል ፋይበር ፋብሪካ የተቀየረ ሲሆን፣ ሰማያዊ የሱፍ ክር የተመረጠው የህንፃዎቹን ያለፈና የአሁን ጊዜ ለማገናኘት ነው። የማይንቀሳቀሰው ፖስተር መጠን 841 በ594 ሚሊሜትር ሲሆን፣ የተንቀሳቃሽ ፖስተሩ ደግሞ በቋሚ ቅርጸት ለአስር ሰከንዶች ይቆያል። በእውነት የተንጠለጠለ ሱፍ በካሜራና በስላይድ ሬይል በ4K ተቀርጾ፣ ከዚያም ተስተካክሎ፣ ቀለሙ ተስተካክሎና ተቀናብሯል። የክሩ መንቀጥቀጥ የመነሳሳትን ቅጽበት ይገልጻል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Inspiration Season ፖስተር የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Inspiration Season ፖስተር ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Inspiration Season ፖስተር ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
- Dimensions & Packaging
- Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
- Tags
- Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
- Production Technology
- 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
- Design Challenge
- The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
- Research
- Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
- Inspiration
- Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
- Project Duration
- Created in Hangzhou China in August 2022
- Operation Flow
- The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
- Team Members
- Chunyang Wang
Qianqian Yao
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