Recall Of The Universe የውዝፍ ኤግዚቢሽን by Tammy Ho - Shanghai KNN

Recall Of The Universe የውዝፍ ኤግዚቢሽን by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 A' Design Award የወርቅ ሽልማት in የዝግጅት እና ክስተት ዲዛይን Competition Category.

ወርቅዝግጅት· 2024

Recall Of The Universe የውዝፍ ኤግዚቢሽን

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

A' Design Award የወርቅ ሽልማት Winner in ዝግጅት Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe የውዝፍ ኤግዚቢሽን

በደንበኛው ቢሊቢሊ የተጠየቀው የአጽናፈ ዓለም የውዝፍ ኤግዚቢሽን በታዋቂው ትልቅ የግዢ ማዕከል፣ ሺአን ጂፓርክ ውስጥ ተፈጠረ። የተገለበጠ ከፍ ብሎ የተንጠለጠለ የክሪስታል ከተማ ነጸብራቅ በመደበኛ ያልሆኑ ኤልኢዲ ስክሪኖች ታይቷል፣ ይህም ዓይን የሚስብ የጠፈር ማፋጠኛ ፈጠረ። የመጀመሪያው የውሃ መጋረጃ አደባባይ ወደ ግዙፍ የጠፈር ማንሳት ተቀይሯል። እንዲሁም አስደናቂ የፕላኔት በር እና የስልጣኔ በር ነበሩ። ተንቀሳቃሽ የአሰሳ ስርዓት፣ በይነተገናኝ ፕሮጀክሽን፣ አርቴፊሻል ኢንተሊጀንስ፣ ኤአር፣ ኒዮን መብራት፣ ወዘተ ለጎብኚዎች የውዝፍ ተሞክሮ ለመፍጠር ጥቅም ላይ ውለዋል።

The Recognition

About the A' Design Award የወርቅ ሽልማት

Recall Of The Universe የውዝፍ ኤግዚቢሽን የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Recall Of The Universe የውዝፍ ኤግዚቢሽን ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Recall Of The Universe የውዝፍ ኤግዚቢሽን ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd