Novus Organics ACV የማሸጊያ ዲዛይን by Shashwat Das and Ruchi Gada - Almond Branding is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2024
Novus Organics ACV የማሸጊያ ዲዛይን
by Shashwat Das and Ruchi Gada - Almond Branding
Client: Novus Organics
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #152622The Design
About Novus Organics ACV የማሸጊያ ዲዛይን
Novus Organics Apple Cider Vinegar በህንድ ገበያ ውስጥ በጥንካሬ እና በንፅህና ተወዳዳሪዎችን በማለፍ የማይተካ የጥራት ደረጃን ለማስቀመጥ ያለመ ሲሆን፣ ይህ የማሸጊያ ዲዛይን ልዩነቱን ለማሟላት ቀላልነትን እና ውበትን በማጉላት ተፈጥሯል። ንፁህ እና ግልፅ የሆነው መለያ የምርቱን ተፈጥሯዊ ውበት ያሳያል። ቀላል የመስመር ስዕል ዘይቤን በመጠቀም ዲዛይኑ በእጅ የተመረጡ እና ኦርጋኒክ ንጥረ ነገሮችን ይዘት በመያዝ ከምርጥነት እና ዘላቂነት ቁርጠኝነት ጋር ይጣጣማል። ማሸጊያው ከፕላስቲክ ነፃ እና እንደገና ጥቅም ላይ ሊውል የሚችል ሲሆን የአካባቢ ኃላፊነትን ያጎላል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Novus Organics ACV የማሸጊያ ዲዛይን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Novus Organics ACV የማሸጊያ ዲዛይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Novus Organics ACV የማሸጊያ ዲዛይን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.
No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.
A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through. - Dimensions & Packaging
- Limited Colour Palette
The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language. - Tags
- Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
- Production Technology
- Sustainable & Planet Friendly Packaging Design
At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.
The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first. - Design Challenge
- The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
- Research
- Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
- Inspiration
- Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.
The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.
The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin. - Project Duration
- The Packaging Design started in 2022 and was executed and launched in 2023.
- Operation Flow
- Efficient Verbal Branding:
Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.
From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.
The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency. - Team Members
- Ruchi Gada,
Shashwat Das - Image Credits
- Optional Image #4 Picture Credits Novus Organics
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