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Yancha የሻይ ማሸጊያ by Binguowenhua Binguowenhua1

Yancha የሻይ ማሸጊያ by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብረትማሸጊያ· 2024

Yancha የሻይ ማሸጊያ

by Binguowenhua Binguowenhua1

Client: Yancha

A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category

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Colors

The Design

About Yancha የሻይ ማሸጊያ

ያንቻ ለሳምባ ጤንነት ድጋፍ ታስቦ ለተዘጋጀ ሻይ የተነደፈ የማሸጊያ ንድፍ ነው። ማሸጊያው ቀላልነትን መሠረት ያደረገ አቀራረብን የተከተለ ሲሆን፣ የተረጋጋና ውብ መልክ አለው። ነጭ የመስመር ውሃ ቀለም ስዕል ምስራቃዊ ባህሪን ለመስጠት ጥቅም ላይ ውሏል፣ አቀማመጡም ከጥንታዊ ጥቅልሎች ቅርጽ የተወሰደ ነው። ንድፎቹ አስራ ሁለቱን ባህላዊ በእጅ የሻይ ማዘጋጃ ሂደቶች ያሳያሉ። ሳጥኑ 357 በ168 በ80 ሚሊሜትር ይለካል። ንድፉ የመቶ ዓመት ባህላዊ ቀመርን ከዘመናዊ ምርት ጋር በማገናኘት ምርቱን ለተጠቃሚዎች በግልጽ ያቀርባል።

The Recognition

About the A' Design Award የብረት ሽልማት

Yancha የሻይ ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Yancha የሻይ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Yancha የሻይ ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Dimensions & Packaging
Weight: about 7kg, size: 357mm*168mm*80mm
Tags
YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Production Technology
The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Design Challenge
Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Research
While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiration
The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Project Duration
The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Operation Flow
It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patents
Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Team Members
Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu

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