Xijiu Liquor የአልኮል መጠጥ ማሸጊያ by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2024
Xijiu Liquor የአልኮል መጠጥ ማሸጊያ
by Yamin Zhu
Client: Forty-Nine Union Design Department
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #152860The Design
About Xijiu Liquor የአልኮል መጠጥ ማሸጊያ
በውስብስብ መንገድ የተነደፈው ጠርሙስ፣ ደስታንና ሐሴትን የሚያመለክት የቻይንኛ ፊደል "ሺ" (Xi) በአራት አቅጣጫዎች የተዋበ፣ ለበዓል አከባበሮች ተስማሚ እንዲሆን በደማቅ የቻይና ቀይ ቀለም ተሸልሟል። የክብ ሽፋን እና የስኴር አካል የተስማማ ውህደት የጥንት ቻይንኛ ፍልስፍናዎችን ያንፀባርቃል። ጠርሙሶቹ በተጣመሩ ጊዜ፣ የባህላዊ የሰርግ ልማዶች ተወካይ የሆነውን የድርብ ደስታ ውድ ምልክት ያሰታውሳሉ። ይህ ንድፍ ባህላዊ ውርስን ከማክበር በተጨማሪ የተጠቃሚውን ተሞክሮ በማሻሻል ለቀላል አያያዝ ልዩ ኤርጎኖሚክ መዋቅር ይሰጣል።
The Recognition
About the A' Design Award የብረት ሽልማት
Xijiu Liquor የአልኮል መጠጥ ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Xijiu Liquor የአልኮል መጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Xijiu Liquor የአልኮል መጠጥ ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
- Dimensions & Packaging
- Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
- Design Challenge
- The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
- Research
- There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
- Inspiration
- The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
- Project Duration
- The project started in April 2023 in Shanxi,China and finished in May 2023.
- Operation Flow
- One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
- Patents
- 202330190867.8
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