Ecohiny ብራንዲንግ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2024
Ecohiny ብራንዲንግ
Client: Cansu Dagbagli Ferreira
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
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About Ecohiny ብራንዲንግ
የመጸዳጃ ወረቀት ብራንድ ቆንጆና አስደሳች መሆን ይችላል? ኢኮሃኒ 100% ኦርጋኒክ ቀርከሃ፣ FSC የተረጋገጠ እና በተቻለ መጠን ለአካባቢ ወዳድ ነው። የብራንድ ምልክቱ ፒች ነው፣ የቀለም እና የፊደል ቅርጸ ምርጫዎች የምርቱን አስደሳች፣ ተፈጥሯዊ እና ለስላሳ ባህሪ ያንፀባርቃሉ። ዓላማው ልዩ የቀለም ስብስብ በመጠቀም ብራንዱን ከገበያው ላይ ካሉ ሌሎች ለይቶ ማውጣት ነበር። ጥልቅ ሰማያዊ-አረንጓዴ ቀለም ከፒች ጋር ሲጣመር አዝናኝ ስብዕና ይሰጣል፣ እንዲሁም የአካባቢ ወዳድነት እና ዘላቂነት ስሜት ያስተላልፋል። እነዚህ የዲዛይን ምርጫዎች ከታለመው የደንበኛ ቡድን ጋር በፍጥነት ይግባቡና በብራንድ እና በደንበኛው መካከል ትስስር ይፈጥራሉ።
The Recognition
About the A' Design Award የብር ሽልማት
Ecohiny ብራንዲንግ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Ecohiny ብራንዲንግ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Ecohiny ብራንዲንግ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Dimensions & Packaging
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Tags
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Design Challenge
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Research
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Inspiration
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Project Duration
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Operation Flow
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
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