Eidon Avec የቢራ ማሸጊያ በ Lin Zhang and Chengbin Jiang የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2024
Eidon Avec የቢራ ማሸጊያ
በ Lin Zhang and Chengbin Jiang
ደንበኛ: China Qingdao Eidon Avec Beer Ltd.
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #153437 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Eidon Avec የቢራ ማሸጊያ
ኢይዶን አቬክ (Eidon Avec) ለአራት የዕደ-ጥበብ ቢራዎች መቅመሻ ተከታታይ ስብስብ የተዘጋጀ የስጦታ ሳጥን ነው። ስብስቡ እያንዳንዳቸው 250 ሚሊሜትር ቁመት ያላቸውን አራት የአልሙኒየም ጠርሙሶች በውስጡ የያዘ ሲሆን፣ 420 ሚሊሜትር ርዝመት፣ 270 ሚሊሜትር ቁመት እና 130 ሚሊሜትር ጥልቀት ባለው የውጭ ሳጥን ውስጥ ተቀምጧል። ለእያንዳንዱ ቢራ በእጅ የተሳሉና በዲጂታል መንገድ የተቀናበሩ አራት ኦሪጅናል ስዕላዊ ንድፎች ተዘጋጅተዋል። እነዚህ የጥበብ ስራዎች በአውሮፓውያን አፈ-ታሪኮችና በቢራ ጠመቃ ጥበብ ከተነሳሱ ተረት-ተኮር ትረካ ጋር የተሳሰሩ ናቸው። ትልቁ የጠርሙስ ቅርፅ ለሕያው ምስሎች በቂ ቦታ ይሰጣል። ስብስቡ በበዓላት ወቅት ለስጦታ አሰጣጥም ተስማሚ ነው።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Eidon Avec የቢራ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Eidon Avec የቢራ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Eidon Avec የቢራ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec". - ልኬቶች እና ማሸጊያ
- Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
- መለያዎች
- Craft beer design，China design，illustration design
- የማምረቻ ቴክኖሎጂ
- In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
- የዲዛይን ተግዳሮት
- The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
- ምርምር
- In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.
First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.
Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client. - መነሳሻ
- We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
- የፕሮጀክት ጊዜ
- The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
- የቡድን አባላት
- Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
