Moutai 1935 የመጠጥ ማሸጊያ by Chengdu Wanjiazu Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2024
Moutai 1935 የመጠጥ ማሸጊያ
by Chengdu Wanjiazu Technology Co., Ltd
Client: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #153916The Design
About Moutai 1935 የመጠጥ ማሸጊያ
ሞውታይ 1935 ከቻይና ጉዢዡ ግዛት ለሚመጣ የተጣራ መጠጥ የተዘጋጀ ማሸጊያ ነው። የመስታወት ጠርሙሱ በቀይ ዳራ ላይ የተቀረጹ ንድፎችን የያዘ ሲሆን፣ በሞውታይ ከተማ የጨው ሻጮችንና የመጠጥ ንግድን የሚያሳዩ ወርቃማ ትዕይንቶችን ያሳያል። ንድፎቹ በባህላዊ የቻይና የኑሮ ገጽታ ሥዕሎች ተመስጠው የተሠሩ ናቸው። በጠርሙሱ ትከሻ ላይ ሦስት ክቦች የወርቃማ ሞገዶች ተቀርጸዋል። የተቀረጸው ገጽታ በብርጭቆ መስተዋት ርጭት የተጠናቀቀ ሲሆን፣ ይህም መያዣውንና ንክኪውን ያሻሽላል። የዚንክ ቅይጥ ክዳኑ የተሰበረ ጥርስ መሰል መዋቅርን እንደ ፀረ-ሐሰተኛ እርምጃ ይጠቀማል። የስጦታ ሳጥኑ እንደገና ጥቅም ላይ ሊውል የሚችልና በተፈጥሮ የሚበሰብስ የቺፕቦርድ ወረቀት የተሠራ ነው።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Moutai 1935 የመጠጥ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Moutai 1935 የመጠጥ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Moutai 1935 የመጠጥ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
- Dimensions & Packaging
- product dimensions,230 mm x 85 mm x 85 mm
- Tags
- Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
- Production Technology
- The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure. - Design Challenge
- The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
- Research
- After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
- Inspiration
- The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
- Project Duration
- The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
- Operation Flow
- The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
- Team Members
- Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
