Sheng Ming Yue የጨረቃ ኬክ የስጦታ ሳጥን by Hu Wan, Li Jianpeng and Shi Xiaoxia is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2024
Sheng Ming Yue የጨረቃ ኬክ የስጦታ ሳጥን
by Hu Wan, Li Jianpeng and Shi Xiaoxia
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #154809The Design
About Sheng Ming Yue የጨረቃ ኬክ የስጦታ ሳጥን
በመካከለኛው የመዝራት በዓል ወቅት፣ ለስጦታና ለግል ፍጆታ የሚያገለግሉ የጨረቃ ኬኮች። ሆኖም፣ መጠቅለያው በከፋ ሁኔታ ውድ እና ባለጥፋት እየሆነ ሲመጣ፣ ቡድኑ በንቃት የበለጠ ጠባብና ለአካባቢ ተስማሚ የሆነ የጨረቃ ኬክ የስጦታ ሳጥን ነድፏል። ሼንግ ሚንግ ዩ በባህር ላይ እየወጣች ያለች ብሩህ ጨረቃን ያሳያል፣ የቻይና ህዝብ ለመገናኘትና ለውብ ነገሮች ያለውን ናፍቆት በመግለጽ፣ የቻይናውን ባህላዊ ባህል ጥራትና ጥልቀት እያካተተ ከፍተኛ ጥራት ያለው የስጦታ ባህሪያትን ያቆያል። ግቡ ዘላቂ የህይወት አኗኗርን እያበረታታ በዓሉን ለማክበር ከፍተኛ ጥራት ያለውና ተመጣጣኝ ዋጋ ያለው መንገድ ማቅረብ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Sheng Ming Yue የጨረቃ ኬክ የስጦታ ሳጥን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Sheng Ming Yue የጨረቃ ኬክ የስጦታ ሳጥን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Sheng Ming Yue የጨረቃ ኬክ የስጦታ ሳጥን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
- Dimensions & Packaging
- Width：200mm x Depth:110mm x Height：255mm
- Tags
- Oriental Aesthetics, Package Design
- Production Technology
- As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture. - Design Challenge
- The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
- Research
- Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
- Inspiration
- Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
- Project Duration
- The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
- Operation Flow
- The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
- Team Members
- Hu Wan
Li Jianpeng
Shi xiaoxia - Image Credits
- Creative Director Hu Wan
Designer Li Jianpeng
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