Hand over Hand ብራንድ መለያ by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2024
Hand over Hand ብራንድ መለያ
by Yiwen Zhang
Client: Hand over Hand
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #154975The Design
About Hand over Hand ብራንድ መለያ
ሃንድ ኦቨር ሃንድ ለልዩ ትምህርት አገልግሎት አቅራቢ የተፈጠረ ብራንድ መለያ ነው። ይህ መለያ ቀጣይነትንና ማንነትን ለመጠበቅ ከቀድሞው አርማ የተወሰዱትን በእጅ የተሳሉ የእጅ እና የመጽሐፍ ንጥረ ነገሮችን ይዞ ቀጥሏል። አናሎግ የተባለው ዘመናዊ የፊደል ቅርጽ ለስላሳ ጠምዛዛ መስመሮችና ከፍተኛ ንፅፅር ያለው የፊደል ቅርፅ ያለው ሲሆን ወዳጃዊና ተቀራራቢ ስሜትን ይደግፋል። ክብ እና አራት ማዕዘን ቅርጽ ያላቸው ጂኦሜትሪክ ቅርጾች ክልላዊና ስነ-ሕዝብ ልዩነትን የሚያንፀባርቅ ሚዛናዊ ውቅር ይፈጥራሉ። ይህ ስርዓት በማህበራዊ ሚዲያ፣ በድረ-ገጾች፣ በኢ-መጽሐፍት፣ በውጪ ማስታወቂያዎች፣ በመጽሔቶች፣ በማሸጊያዎችና በንግድ ካርዶች ላይ ተግባራዊ ተደርጓል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Hand over Hand ብራንድ መለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Hand over Hand ብራንድ መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Hand over Hand ብራንድ መለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Dimensions & Packaging
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Tags
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Production Technology
- Adobe Creative Suite, Figma as the main development tool for this project.
- Design Challenge
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Research
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Inspiration
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Project Duration
- The project started in July 2023 and finished in Sep 2023, in New York.
- Operation Flow
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
- Team Members
- Yiwen Zhang - Creative Director, Brand Designer, Content Creator
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