Be Genius ጌጣጌጥ ዕቃ by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የባህላዊ ቅርስ እና የባህል ኢንዱስትሪ ዲዛይን Competition Category.

ብረትባህላዊ ቅርስ· 2024

Be Genius ጌጣጌጥ ዕቃ

by Be Genius

Client: Be Genius Design

A' Design Award የብረት ሽልማት Winner in ባህላዊ ቅርስ Category

20,302

Verified Award Winner

Verify Award Status for #156282

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The Design

About Be Genius ጌጣጌጥ ዕቃ

ቢ ጂኒየስ ከሀብት እና ብልጽግና ጋር የተያያዘ አፈ ታሪካዊ የቻይና ፍጡር ከሆነው ከፒክሱ የተነሳሱ የጌጣጌጥ ዕቃዎች ስብስብ ነው። ስብስቡ በማቀዝቀዣ ገጽታዎች ላይ ሊቀመጡ የሚችሉ ማግኔቲክ ቁርጥራጮችን እና ትንንሽ የቁልፍ መያዢያዎችን ያካትታል፣ በዚህም እያንዳንዱ ዕቃ እንደ ጌጥ እና እንደ ዕለታዊ መለዋወጫ ሁለቱንም ተግባራት ያገለግላል። ቁርጥራጮቹ ከመዳብ ግራፊክ ቅርጾችን በመቁረጥ እና ዲጂታል የተታተሙ ባለቀለም ንድፎችን በመጨመር የተሠሩ ናቸው። መጠኖቻቸው ከ30 በ24 በ2 ሚሊሜትር እስከ 50 በ60 በ2 ሚሊሜትር ይደርሳሉ። ንድፉ ባህላዊ ምልክትን ከዘመናዊ ቅርጾች ጋር በማጣመር ለቻይና ባህል ፍላጎትን ይቀሰቅሳል።

The Recognition

About the A' Design Award የብረት ሽልማት

Be Genius ጌጣጌጥ ዕቃ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Be Genius ጌጣጌጥ ዕቃ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Be Genius ጌጣጌጥ ዕቃ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging: 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags: Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology: Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge: In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research: Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration: The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration: The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow: Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents: 苏作登字-2023-F-00268212
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits: Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.