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Craftflow የማሸጊያ ወረቀት by Linghui Li

Craftflow የማሸጊያ ወረቀት by Linghui Li is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብረትማሸጊያ· 2024

Craftflow የማሸጊያ ወረቀት

by Linghui Li

Client: 野米yemi

A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category

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Colors

The Design

About Craftflow የማሸጊያ ወረቀት

ክራፍትፍሎው የሳሙና ማሸጊያን በተመለከተ ተግባራዊነትን ከውበት ጋር በማዋሃድ፣ ከሙቀት ለውጦች ጋር የመላመድ ችሎታን፣ ዘላቂነትን እና አነስተኛ፣ በተፈጥሮ ያነሳሳ ንድፍን አጽንኦት ይሰጣል። ከመደበኛ ማሸጊያ በተለየ፣ ይህ ምርጫ ቀላልነትን እና ለአካባቢ ተስማሚ የሆነ መርህን ያንፀባርቃል። አራቱ ልዩ ንድፎች በተፈጥሮ እና በእጅ ጥበብ ባለሙያዎች ያነሳሱ ታሪኮችን ይናገራሉ፣ ከከተማ ኑሮ የማምለጫ መንገድ በመስጠት ተጠቃሚዎችን ከተፈጥሮ ጋር ያገናኛሉ። የክራፍትፍሎው አቀራረብ በምርት ንድፍ ውስጥ ፈጠራን፣ ዘላቂነትን እና ለተፈጥሮ ውበት ያለውን ጥልቅ አድናቆት ያሳያል።

The Recognition

About the A' Design Award የብረት ሽልማት

Craftflow የማሸጊያ ወረቀት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Craftflow የማሸጊያ ወረቀት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Craftflow የማሸጊያ ወረቀት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
Dimensions & Packaging
24cm x24cm
30g single-coated paper
Tags
Collage, Nature, Aromatherapy, Artisan
Production Technology
Two-color silk screen printing
Design Challenge
In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
Research
In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
Inspiration
CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
Project Duration
This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
Operation Flow
The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
Patents
Copyrights belong to Name Li, 2023.

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