Cosmos Datong የምግብ ማሸጊያ ዲዛይን በ YeZhang የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርግራፊክ· 2024
Cosmos Datong የምግብ ማሸጊያ ዲዛይን
በ YeZhang
ደንበኛ: Beijing Jiaotong University
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #158800 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Cosmos Datong የምግብ ማሸጊያ ዲዛይን
ኮስሞስ ዳቶንግ በቻይና ሻንሲ ግዛት ውስጥ ከሚገኘው ጥንታዊ ከተማ ዳቶንግ ለመጣ የአካባቢ የመጋገሪያ ብራንድ የተዘጋጀ የማሸጊያ ዲዛይን ነው። አራት ስብስቦች ጭብጥ ያላቸው ሥዕላዊ ምስሎች የከተማዋን ታሪካዊ ገጽታዎች በተለያዩ ዘመናት ያሳያሉ። ሥዕላዊ ምስሎቹ የአካባቢውን ባህላዊ ዘይቤ ከአዲሱ የቻይና ዘይቤ ምሥራቃዊ ውበት ጋር ያዋህዳሉ፣ እንዲሁም የሻንሲ የጥላ አሻንጉሊት ትወና ባህላዊ የቀለም ቤተ-ስዕል ይጠቀማሉ። የውጪው ሳጥን ለስላሳ የዩቪ ሽፋን፣ በሙቀት የታተመ ጽሑፍ እና በዳይ የተቆረጡ ጠርዞች ካሉት ካርቶን የተሠራ ነው። የስጦታ ሳጥኑ ሦስት ትናንሽ ሳጥኖችን የሚይዝ ሲሆን ለበዓላት አጋጣሚዎች የታሰበ ነው።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Cosmos Datong የምግብ ማሸጊያ ዲዛይን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Cosmos Datong የምግብ ማሸጊያ ዲዛይን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Cosmos Datong የምግብ ማሸጊያ ዲዛይን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
- ልኬቶች እና ማሸጊያ
- Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm - መለያዎች
- local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
- የማምረቻ ቴክኖሎጂ
- GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
- የዲዛይን ተግዳሮት
- The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
- ምርምር
- Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group. - መነሳሻ
- "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection. - የፕሮጀክት ጊዜ
- The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
- የሥራ ሂደት
- This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
- የፈጠራ ባለቤትነት
- This work is all original images not copyrighted.
- የቡድን አባላት
- Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang - የምስል ምስጋና
- This work is all original images not copyrighted.
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