Satine Fresh Milk የወተት መያዢያ by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2024
Satine Fresh Milk የወተት መያዢያ
by Pesign
Client: Yili Group
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #158907The Design
About Satine Fresh Milk የወተት መያዢያ
ሳቲን ትኩስ ወተት ለትኩስ ወተት ምርት የተዘጋጀ የተወሰነ እትም መያዢያ ንድፍ ነው። መያዢያው እንደ ወተት ቆርቆሮ ቅርጽ ያለው ሲሆን ከሚበሰብስ የPE ፕላስቲክ የተሠራ ነው። የግራፊክ ቅርጹ በባህላዊ የአዲስ ዓመት ምልክቶች በሆኑት በደመናዎችና በአበቦች የተከበበ የዘንዶ ራስ ላይ የተመሠረተ ነው። ከባህላዊ የመስኮት ጥበብ የተነሳሳ ቀዳዳ የማውጣት ሂደት ስስ የሆነውን ንድፍ ይፈጥራል። ወተቱ ከተጠጣ በኋላ፣ ጥቅሉ በልጆች ለከረሜላ መያዣ የዕድል ቦርሳ፣ እንደ የሌሊት መብራት ወይም እንደ የበዓል ፋኖስ ተደርጎ እንደገና ጥቅም ላይ ሊውል ይችላል። እነዚህ የድጋሚ አጠቃቀም አማራጮች ብክነትን ይቀንሳሉ እንዲሁም የበዓል ማሸጊያውን የአገልግሎት ዘመን ያራዝማሉ።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Satine Fresh Milk የወተት መያዢያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Satine Fresh Milk የወተት መያዢያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Satine Fresh Milk የወተት መያዢያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Dimensions & Packaging
- 80mmx80mmx145mm
- Tags
- Interactive ,Limited edition ,Experience innovation
- Production Technology
- Degradable PE plastic
- Design Challenge
- The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
- Research
- Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Inspiration
- The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
- Project Duration
- The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
- Operation Flow
- After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
- Team Members
- Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua
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