Heti ብራንዲንግ እና ማሸጊያ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2024
Heti ብራንዲንግ እና ማሸጊያ
Client: Cansu Dagbagli Ferreira
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
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About Heti ብራንዲንግ እና ማሸጊያ
ሄቲ፣ ስሙ የተሰጠው በዳኮታ ቋንቋ ቤት ከሚለው ቃል ሲሆን፣ የሰሜን አሜሪካን የአገሬው እፅዋትን በማክበር በተፈጥሮ የተቀላቀሉ ጣዕሞች የቤት ይዘትን የሚያስታውሱ መጠጦችን ያቀርባል። ይህ ማህበራዊ ተጽዕኖ ያለው ብራንድ የገቢውን ክፍል ጎሳ ማህበረሰቦችን ለመደገፍ ይመድባል። ያለ ጥረት ጥበብ የሚለው የብራንዲንግ ፅንሰ-ሀሳብ የአገሬውን ስታይል ስዕሎችና ጣዕሞችን ያቀርባል፣ ማሸጊያው ተመስጦ የተነደፈው በዳኮታ ጥበብ ጂኦሜትሪያዊ ሲሜትሪ ሲሆን ሚዛንና ስምምነትን ያስተላልፋል። ዲዛይኑ ነጠላ ቀለም ፓሌትን ከቀለም አክሰንቶች ጋር በማዋሃድ፣ የአገሬው ህዝብ ጥበብን በዘመናዊ አውድ ጥልቀቱን አፅንዖት ይሰጣል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Heti ብራንዲንግ እና ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Heti ብራንዲንግ እና ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Heti ብራንዲንግ እና ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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