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Hangzhou Scenery የማዕድን ውሃ ማሸጊያ by Peng Guozhi

Hangzhou Scenery የማዕድን ውሃ ማሸጊያ by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ነሐስማሸጊያ· 2024

Hangzhou Scenery የማዕድን ውሃ ማሸጊያ

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category

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The Design

About Hangzhou Scenery የማዕድን ውሃ ማሸጊያ

ሃንግዡ ሲነሪ በመስታወት ጠርሙስ ላይ የተመሰረተ የማዕድን ውሃ ማሸጊያ ስብስብ ነው። ጠርሙሱ 60 ሚሜ ስፋት፣ 60 ሚሜ ጥልቀት እና 210 ሚሜ ቁመት ያለው ሲሆን 318 ሚሊ ሊትር ይይዛል። ቀጭኑ ቅርጽ ምቹ አያያዝን ይደግፋል። ከፕላስቲክ ይልቅ መስታወት ጥቅም ላይ ውሏል፣ በዚህም ጠርሙሱ እንደገና ጥቅም ላይ ሊውል የሚችል ሲሆን ብክነትም ይቀንሳል። መለያዎቹ በሙቀት ማስተላለፊያ ህትመት ቴክኒክ የተመረቱ ሲሆን የመስታወቱን ትልቅ ስፍራ ይሸፍናሉ። ስዕላዊ መግለጫዎቹ የቻይናዋን ከተማ ሃንግዡ መለያ ቦታዎችን ያሳያሉ፣ ከነዚህም መካከል ዌስት ሌክ፣ ግራንድ ካናል እና ዢዢ ብሔራዊ የረግረግ መሬት ፓርክ ይገኙበታል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Hangzhou Scenery የማዕድን ውሃ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Hangzhou Scenery የማዕድን ውሃ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Hangzhou Scenery የማዕድን ውሃ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging
Width 60mm x depth 60mm x height 210mm
Tags
Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology
Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge
Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research
In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration
Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration
December 2023,launched in Hangzhou, China.
Operation Flow
The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members
Peng GuoZhi

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