Chilled Milk Carton ካርቶን በ Kazuo Fukushima and Haruka Takeuchi የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2024
Chilled Milk Carton ካርቶን
በ Kazuo Fukushima and Haruka Takeuchi
ደንበኛ: Meiji China Investment Co.,Ltd.
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #159694 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Chilled Milk Carton ካርቶን
በቻይና ከፍተኛ ደረጃ ባለው የወተት ገበያ ውስጥ ለመወዳደር፣ ልዩ ቴክኖሎጂ የተፈጠረ የፕሪሚየም ወተት ዕድሜያቸው ከ30-50 ዓመት የሆኑ ሴቶችን ያነጣጠረ ሲሆን፣ 100 በመቶ ጥሬ ወተትን ከንጥረ-ነገሮችን የሚጠብቅ ማጠራቀሚያ ቴክኖሎጂ ጋር በማቀላቀል ጥልቅ ጣዕም ይሰጣል። ፕሮጀክቱ የወተት ማሸጊያን እንደገና በመግለጽ፣ ፈጠራን እና የጃፓን ጥራትን ከቅንጦት ጣዕም ጋር ያጣምራል። የማሸጊያው ወይንጠጅ ቀለም መኳንንትነትን ያመለክታል፣ በነጭ እና በወርቅ ቀለም ለውበትና ለጥራት የተሻሻለ ሲሆን፣ ንድፉን በልዩ መንገድ የማይረሳ ያደርገዋል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Chilled Milk Carton ካርቶን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Chilled Milk Carton ካርቶን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Chilled Milk Carton ካርቶን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
- ልኬቶች እና ማሸጊያ
- Surface : matte.
bottle material: recyclabled paper
Cap material: plastic
900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm - መለያዎች
- Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
- የማምረቻ ቴክኖሎጂ
- Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. - የዲዛይን ተግዳሮት
- The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
- ምርምር
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- መነሳሻ
- Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
- የፕሮጀክት ጊዜ
- The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
- የሥራ ሂደት
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - የፈጠራ ባለቤትነት
- Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
- የቡድን አባላት
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua - የምስል ምስጋና
- Photographer: Zhu Jie
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