Every Treasure Tells A Story የማስታወቂያ ግንዛቤ ማስጨበጫ ዘመቻ በ Zhou Haiwen, Che Shilong and Guo Cheng የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትግራፊክ· 2024
Every Treasure Tells A Story የማስታወቂያ ግንዛቤ ማስጨበጫ ዘመቻ
በ Zhou Haiwen, Che Shilong and Guo Cheng
ደንበኛ: China Global Television Network Co., Ltd. Beijing, CN
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #159827 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Every Treasure Tells A Story የማስታወቂያ ግንዛቤ ማስጨበጫ ዘመቻ
እያንዳንዱ ውድ ሀብት ታሪክ ይናገራል የተባለው ይህ የማስታወቂያ ግንዛቤ ማስጨበጫ ዘመቻ የቻይናን አንድ መቶ ብሔራዊ ውድ ሀብቶች ለሚያቀርብ አጭር ዘጋቢ ፊልም የተዘጋጀ ነው። እያንዳንዱ ውድ ሀብት ከኮከብ ጋር ይመሳሰላል፣ የከዋክብት ስብስቦችም የጊዜንና የቦታን ስፋት ያመለክታሉ። እያንዳንዱ ውድ ሀብት ከንግግር ሳጥን ጋርም ተጣምሯል። አንዳንድ ሳጥኖች ክብ ሲሆኑ አንዳንዶቹ ደግሞ አራት ማዕዘን ናቸው፣ እያንዳንዱም የራሱ የሆነ ባህሪ አለው። መጽሐፍት ዋነኛውን የእይታ ጭብጥ ይመሰርታሉ፣ ከቻይንኛ የቀርክሃ ወረቀቶች፣ በክር የተሰፉ ጥራዞች፣ የብራና ጥቅልሎችና ጠንካራ ሽፋን ያላቸው መጽሐፍት ጋር በተያያዘ። ይህ የግራፊክ አቀራረብ ከተለያዩ ባህሎች የመጡ ተመልካቾች ታሪኮቹን እንዲረዱ ይረዳል።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Every Treasure Tells A Story የማስታወቂያ ግንዛቤ ማስጨበጫ ዘመቻ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Every Treasure Tells A Story የማስታወቂያ ግንዛቤ ማስጨበጫ ዘመቻ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Every Treasure Tells A Story የማስታወቂያ ግንዛቤ ማስጨበጫ ዘመቻ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
- ልኬቶች እና ማሸጊያ
- The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings. - መለያዎች
- Culture, China, Heritage, Creativity
- የማምረቻ ቴክኖሎጂ
- Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself. - የዲዛይን ተግዳሮት
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - ምርምር
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
- መነሳሻ
- The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.
The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance. - የፕሮጀክት ጊዜ
- The project started in 2022 and is still in circulation worldwide.
- የሥራ ሂደት
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
- የቡድን አባላት
- Zhou Haiwen, Che Shilong, Guo Cheng
- የምስል ምስጋና
- Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
