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Musee Beijing Flagship Store የችርቻሮ የውስጥ ዲዛይን by AntiStatics Architecture

Musee Beijing Flagship Store የችርቻሮ የውስጥ ዲዛይን by AntiStatics Architecture is a highly esteemed winner of the very prestigious 2024 A' Design Award የብር ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.


ብርውስጥ ማስዋብ· 2024

Musee Beijing Flagship Store የችርቻሮ የውስጥ ዲዛይን

by AntiStatics Architecture

Client: AntiStatics Architecture

A' Design Award የብር ሽልማት Winner in ውስጥ ማስዋብ Category

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The Design

About Musee Beijing Flagship Store የችርቻሮ የውስጥ ዲዛይን

ሙዜ ቤጂንግ ዋና መደብር በቻይና ቤጂንግ በሚገኘው ዉኬሶንግ ሞል ውስጥ የሚገኝ የፋሽን ብራንድ የችርቻሮ የውስጥ ዲዛይን ነው። መደብሩ 156 ካሬ ሜትር ስፋት እና 4.2 ሜትር የጣሪያ ከፍታ አለው። ተከታታይ የእንጨት ቀለበት ማዕቀፍ ዋናውን መዋቅር ይመሰርታል እንዲሁም የእጅ ቦርሳዎችን እና ጌጣጌጦችን የሚያሳይ ሞዱላር የሉፕ ስርዓት ይሸከማል። ባለሶስት አቅጣጫ የታተሙ የሽመና ገጽታዎች እና የማይዝግ ብረት የጥበብ ግድግዳዎች በእንጨቱ ማዕቀፍ ውስጥ ተቀምጠዋል። እንደገና ጥቅም ላይ የዋለው የሉፕ ጽንሰ-ሀሳብ ብራንዱ በቀድሞ ባለቤትነት በተያዙ የቅንጦት ዕቃዎች እና በዘላቂነት ላይ ያለውን ትኩረት ያንጸባርቃል።

The Recognition

About the A' Design Award የብር ሽልማት

Musee Beijing Flagship Store የችርቻሮ የውስጥ ዲዛይን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Musee Beijing Flagship Store የችርቻሮ የውስጥ ዲዛይን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Musee Beijing Flagship Store የችርቻሮ የውስጥ ዲዛይን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
Dimensions & Packaging
Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
Tags
Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
Production Technology
Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Design Challenge
Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
Research
The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
Inspiration
This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Project Duration
This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
Operation Flow
Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
Patents
Copyrightgs belong to MUSÉE
Team Members
Design Principal: Mo Zheng, Martin Miller
Design Team: Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu
Image Credits
Photo by UK Studio and AntiStatics

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