The Magic Ship Of The Orient ባለብዙ ሚዲያ ቪዲዮዎች by Liang Wu

The Magic Ship Of The Orient ባለብዙ ሚዲያ ቪዲዮዎች by Liang Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የመድረክ ጥበብ፣ መድረክ፣ ዘይቤ እና መልክዓ ምድር ዲዛይን Competition Category.

ብረትየመድረክ ጥበብ· 2024

The Magic Ship Of The Orient ባለብዙ ሚዲያ ቪዲዮዎች

by Liang Wu

Client: College of Fashion and Design,Donghua University

A' Design Award የብረት ሽልማት Winner in የመድረክ ጥበብ Category

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The Design

About The Magic Ship Of The Orient ባለብዙ ሚዲያ ቪዲዮዎች

ይህ ስራ የምስራቃዊ ባህላዊ አካላትን የያዘ የመድረክ ትዕይንት ይገነባል፣ የቻይናውያንን የሚታጠፍ ፋን፣ ፒፓ እና ሞተሮችን በማጣመር ወደ ግዙፍ የጠፈር መርከብ ይለውጣል። ቪዲዮው የ3ዲ አኒሜሽን፣ AIGC እና ራቁት ዓይን 3ዲ ቴክኖሎጂን በመጠቀም ታዳሚው የጊዜ ጉዞን እንዲለማመድ ያስችላል፣ የመሬት አቀማመጦችን፣ ፊኒክሶችን፣ የቻይናውያንን አትክልት ስፍራዎች፣ ሺኩመንን እና ሻንግሃይን በማሳየት። በፋሽን ትርኢቱ ጀርባ ላይ ዲዛይነሩ በAI የተፈጠሩ ግዙፍ አኒሜሽኖችን ተጠቅሞ ከ60 በላይ ሞዴሎችን በማስተጋባት የልብሱን ንድፍ አካላት አንፀባርቋል። ስራው ምናባዊ እና ተጨባጭ አካላትን በማዋሃድ የፋሽን ትርኢቱን ያሟላል።

The Recognition

About the A' Design Award የብረት ሽልማት

The Magic Ship Of The Orient ባለብዙ ሚዲያ ቪዲዮዎች የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። The Magic Ship Of The Orient ባለብዙ ሚዲያ ቪዲዮዎች ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። The Magic Ship Of The Orient ባለብዙ ሚዲያ ቪዲዮዎች በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
Dimensions & Packaging: A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
Tags: Fashion show, Stage multimedia, AIGC, Digital art
Production Technology: Three-Dimensional Animation and AIGC
Design Challenge: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
Research: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
Inspiration: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
Project Duration: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
Operation Flow: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
Patents: none
Team Members: Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
Image Credits: none