Florist Wim Van Assem ዳግም የምልክት ግንባታ by Rebrandt is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2024
Florist Wim Van Assem ዳግም የምልክት ግንባታ
by Rebrandt
Client: Rebrandt®
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #160086The Design
About Florist Wim Van Assem ዳግም የምልክት ግንባታ
ዲዛይነሮቹ ለሰሜን ሆላንድ ታዋቂ የአበባ ጥበብ ባለሙያ ዊም ቫን አሴም ለ40ኛው አመት ክብረ በዓላቸው አዲስ የምልክት መገለጫ ፈጠሩ። ግቡ ተለዋዋጭ እና ተራማጅ የአበባ ጥበባቸውን የሚያጠቃልል መለያ መፍጠር ነበር። አዲሱ ንድፍ በአሮጌው ታሪካዊ ሕንፃ ውስጥ ባሉ ትላልቅ መስኮቶች ላይ የተቀመጠ ሲሆን የቫን አሴምን ሃይለኛ እና ነፃ አስተሳሰብ ያለው ዘይቤ የሚያንፀባርቁ ተለዋዋጭ ሪባኖችን ይዟል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Florist Wim Van Assem ዳግም የምልክት ግንባታ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Florist Wim Van Assem ዳግም የምልክት ግንባታ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Florist Wim Van Assem ዳግም የምልክት ግንባታ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Team Members
- Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing - Image Credits
- Photography: Keesnan Dogger
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