The National Gallery ዋና ተግባር: ምስላዊ ማንነት by Meng Chu Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2024
The National Gallery ዋና ተግባር: ምስላዊ ማንነት
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
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- Verified Award Winner
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The Design
About The National Gallery ዋና ተግባር: ምስላዊ ማንነት
የመጽሐፍ ጽሑፍ፡ ናሽናል ጋለሪ በለንደን ለሚገኘው ብሔራዊ የስነ ጥበብ ጋለሪ የተዘጋጀ ምስላዊ ማንነት ነው። ይህ ማንነት ከዚህ በፊት በጽሑፍ ብቻ የተመሠረተውን አርማ በተለየ ግራፊክ ምልክት ተክቷል። አዲሱ አርማ በሰባት መስመሮች የተሠራ ድርብ L ፍሬም ነው። ሰባቱ መስመሮች ከ13ኛው እስከ 19ኛው ክፍለ ዘመን ድረስ የሚዘልቀውን የስዕል ስብስብ ያመለክታሉ። አርማው ቢያንስ 0.75 ኢንች ስፋት ሲኖረው እንኳን በግልጽ የሚነበብ ሆኖ ይቆያል። የቃል አርማው በመስመር ላይ ፍለጋዎች ውስጥ ታይነትን ለማሻሻል በለንደን ላይ ትኩረት ያደርጋል። ዓላማውም ጋለሪውን በዓለም ዙሪያ በቀላሉ እንዲታወቅ ማድረግ ነው።
The Recognition
About the A' Design Award የብረት ሽልማት
The National Gallery ዋና ተግባር: ምስላዊ ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። The National Gallery ዋና ተግባር: ምስላዊ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። The National Gallery ዋና ተግባር: ምስላዊ ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
- Dimensions & Packaging
- The minimum size requirement for the logo is 0.75 inches wide or smaller.
- Tags
- Identity Design, Meng Chu Huang, The National Gallery
- Production Technology
- I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
- Design Challenge
- Transform a typography-based logo into an iconic logo.
- Research
- The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
- Inspiration
- The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
- Project Duration
- This project started in Feburary 2023 and finished in May 2023.
- Operation Flow
- Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
- Team Members
- Meng Chu Huang
- Image Credits
- Meng Chu Huang, 2023
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