Journey To Lijiang የምስል ተከታታይ by Jijing Ju is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2024
Journey To Lijiang የምስል ተከታታይ
by Jijing Ju
Client: Northeastern University of China
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #160570The Design
About Journey To Lijiang የምስል ተከታታይ
ወደ ሊጂያንግ ጉዞ በቻይና ስለምትገኘው ሊጂያንግ ከተማ የተዘጋጀ የምስል ተከታታይ ነው። ምስሎቹ ዋ ማኦ በመባል የሚታወቀውን የሰድድ ድመት ምስል እንደ ዋና የእይታ አካል ይጠቀማሉ። ዋ ማኦ የአካባቢው የባህል ምልክት ሲሆን፣ ወደ ሊጂያንግ የተፈጥሮ ውበትና የብሔረሰብ ወጎች የሚመራ አስጎብኚ ሆኖ ያገለግላል። ባህላዊ የባህል ምልክቶች ረቂቅ ሆነው ተመስለው በዘመናዊ የእይታ ስልት እንደገና ተስለዋል። ይህ ተከታታይ ስራ በቬክተር ዲዛይን ሶፍትዌር የተዘጋጀ ሲሆን፣ በከፍተኛ ደረጃ ማተሚያ ቴክኖሎጂ ተመርቷል። ዓላማውም የአካባቢውን ባህል ግንዛቤ ማሳደግና ጥበቃውን መደገፍ ነው።
The Recognition
About the A' Design Award የብረት ሽልማት
Journey To Lijiang የምስል ተከታታይ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Journey To Lijiang የምስል ተከታታይ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Journey To Lijiang የምስል ተከታታይ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
- Dimensions & Packaging
- 3600 x 3600 pixels, 300dpi, RGB.
- Tags
- Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
- Inspiration
- Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
- Project Duration
- Launched in China 2023.
- Operation Flow
- Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
- Image Credits
- Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.
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