Passion Fruit ቢራ by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2024
Passion Fruit ቢራ
by Jin Zhang
Client: Wuhan Sanbu Brand Design
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #161420The Design
About Passion Fruit ቢራ
2024 በቻይና የሎንግ (ድራጎን) ዓመት ነው። የዚህ ቢራ ብራንድ "ወርቃማው ድራጎን ምንጭ" ተብሎ ይጠራል፣ ስለዚህ ዲዛይነሩ የብራንዱን መንፈስ እና የቻይናን መንፈስ የሚወክለውን "ድራጎን" ስዕል በመሳል፣ ይህንን የማሸጊያ ዲዛይን ወሳኝ የእይታ ክፍል አድርጎታል። በተመሳሳይ ጊዜ፣ ይህ የፓሽን ፍሩት (passion fruit) ጣዕም ያለው የእጅ ጥበብ ቢራ (craft beer) ነው። ዲዛይነሩ የፓሽን ፍሩትን ቅርንጫፎችና ቅጠሎች፣ እንዲሁም በቢራ ጥመቃ ውስጥ በጣም አስፈላጊ የሆኑትን የስንዴ ዘለላዎችንና ሆፕስን (hops) በመጠቀም ሕይወት ያለው ትዕይንት በመፍጠር የፓሽን ፍሩትን ትኩስ ጣዕም ጎላ አድርጎ አሳይቷል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Passion Fruit ቢራ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Passion Fruit ቢራ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Passion Fruit ቢራ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
- Dimensions & Packaging
- height 250mm x diameter 80mm
- Tags
- Beer, Jinlongquan, SANBU Design, Wuhan packaging design
- Production Technology
- The bottle is made of iron
- Design Challenge
- As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
- Research
- Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
- Inspiration
- The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
- Project Duration
- The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
- Operation Flow
- The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
- Patents
- InBev jinlongquan beer (Hubei) Co., Ltd
- Team Members
- Designer: Jin Zhang
illustration: Jin Zhang
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