Guotai Longjiu Zuncang የባይጂዩ ማሸጊያ by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2024
Guotai Longjiu Zuncang የባይጂዩ ማሸጊያ
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Guizhou Guotai Liquor Group Co., Ltd.
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #161485The Design
About Guotai Longjiu Zuncang የባይጂዩ ማሸጊያ
ጉኦታይ ሎንግጂዩ ዙንካንግ በቺሹይ ወንዝ አካባቢ ለሚመረት ከፍተኛ ደረጃ ያለው የቻይና ባይጂዩ የተዘጋጀ የማሸጊያ ንድፍ ነው። በማዕከሉ የሚገኘው ወርቃማ ንድፍ የዩናን-ጉይዡ አምባን አቋርጦ የሚፈሰውን የቺሹይ ወንዝ እንዲሁም በደመናት መካከል የሚንቀሳቀስ ዘንዶን ያስታውሳል። የሴራሚክ ጠርሙሱ እንደ ንጉሣዊ የያሬድ ማህተም ቅርጽ ያለው ሲሆን ከላይ በብረት ክዳን ይዘጋል። ብሮኬድ የተባለው ባህላዊ የቻይና የሽመና ጨርቅ መለያውን የሚፈጥር ሲሆን የንጉሣዊ ዘንዶ ልብሶችን ጨርቅ ያስታውሳል። በእጅ የተሳሉ የዘንዶ መስመሮች ለሽመና መሳሪያው ወደ ነጥብ መረጃ ተቀይረዋል። ጠርሙሱ 90 በ90 በ215 ሚሊሜትር ይለካል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Guotai Longjiu Zuncang የባይጂዩ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Guotai Longjiu Zuncang የባይጂዩ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Guotai Longjiu Zuncang የባይጂዩ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Team Members
- Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei - Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
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