Iced Hop Gin ማሸጊያ by Michael Held is a highly esteemed winner of the very prestigious 2025 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2025
Iced Hop Gin ማሸጊያ
by Michael Held
Client: Michael Held
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #163667The Design
About Iced Hop Gin ማሸጊያ
የጂኑ ጣዕም፣ በሆፕ እና በናና ውህደት የተፈጠረ፣ በእይታ ማንነቱ ውስጥ ተንፀባርቋል። በበረዶ የቀዘቀዘ የሆፕ ሾጣ ከተመልካች ጉጉት ጋር በመጣመር የመጠጡን ጥሩና ቀዝቃዛ ባህሪ ይይዛል። የናናው ልዕልና በውጫዊው ማሸጊያ ላይ በሰማያዊ ቀለም ደረጃዎች እና በስታይል በተቀረጹ የበረዶ አበቦች ይንጸባረቃል። ይህ ቀዝቃዛና ንጹህ ጭብጥ በበረዶ በተሸፈነ የመስታወት ጠርሙስ ውስጥ ይቀጥላል፣ የብረት መለያው የበረዶውን ስሜት ያጠናክራል። ስውር የበረዶ ንድፎች እና የበረዶ ቅንጣት ማስዋቢያዎች በወለሉ ላይ ተቀርጸው፣ ትኩሱን ጭብጥ ያጠናክራሉ። እያንዳንዱ አካል የጂኑን አድሳች ባህሪ ይደግፋል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Iced Hop Gin ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Iced Hop Gin ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Iced Hop Gin ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
- Dimensions & Packaging
- 72 mm x 72 mm x 193 mm
- Tags
- Gin, Infused, iced, owl, hop,
- Production Technology
- In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
- Design Challenge
- At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
- Research
- Not applicable
- Inspiration
- The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
- Project Duration
- The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.
The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm. - Operation Flow
- The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
- Team Members
- Michael Held
- Image Credits
- Images: Photographer tm studios visuelle medien GmbH, 2024.
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