Graceful Ode የመጠጥ ማሸጊያ by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2025
Graceful Ode የመጠጥ ማሸጊያ
by Chengdu Stone Design Co., Ltd
Client: Jiangsu King’luck Brewery Joint-Stock Co. Ltd
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #164157The Design
About Graceful Ode የመጠጥ ማሸጊያ
ግሬስፉል ኦድ በቻይንኛ ግጥም እና የእጅ ጽሑፍ ጥበብ (ካሊግራፊ) አነሳሽነት የተሰራ የመጠጥ ማሸጊያ ተከታታይ ስራ ነው። ሶስቱ ጭብጦች የተሰየሙት በቻይንኛ ግጥም ሶስት ምድቦች በሆኑት ፈንግ፣ ያ እና ሶንግ ነው። እያንዳንዱ ጠርሙስ የቻይንኛ ፊደሉን በሶስት አቅጣጫዊ ቅርጽ የያዘ ሲሆን፣ በሩዝ ወረቀት ላይ የተጻፈ የእጅ ጽሑፍን የሚያስታውሱ እና የመዳሰስ ጥልቀት የሚጨምሩ አግድም ሸካራነቶች ጋር ተጣምሯል። ክዳኑ ተንከባላይ ኮረብታዎችን በሚመስል ቅርጽ የተሰራ ሲሆን በላዩ ላይ የተሰነጠቁ ጥርሶች አሉት። ቀለም የእያንዳንዱን ጭብጥ ስሜት ይወስናል፦ ተለዋዋጭ የቱርኩየስ አረንጓዴ፣ ሞቅ ያለ ቤዥ እና ጥቁር ቢጫ። ተከታታዩ ስራ ለቤተሰብ ስብሰባዎች፣ ለንግድ ግብዣዎች እና ለመደበኛ በዓላት ተስማሚ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
Graceful Ode የመጠጥ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Graceful Ode የመጠጥ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Graceful Ode የመጠጥ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
- Dimensions & Packaging
- product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
- Tags
- traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
- Production Technology
- The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
- Design Challenge
- The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
- Research
- Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
- Inspiration
- The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
- Project Duration
- The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
- Operation Flow
- The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
- Team Members
- Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou
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