Colorful Zhangzhou የምርት ብራንድ ማሸጊያ by Yangchao Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2025
Colorful Zhangzhou የምርት ብራንድ ማሸጊያ
by Yangchao Wu
Client: Yangchao Wu
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
- 23,653
- Verified Award Winner
- Verify Award Status for #164285
The Design
About Colorful Zhangzhou የምርት ብራንድ ማሸጊያ
ኮለርፉል ዣንግዡ (Colorful Zhangzhou) ለከተማ ብራንድ የተፈጠረ የማሸጊያ እና የመለያ ስርዓት ነው። ዲዛይኑ የእይታ መለያ ስርዓት፣ የስጦታ ማሸጊያ፣ የአካላዊ ተሞክሮ ቦታ እና የመስመር ላይ የኑሮ አገልግሎት መድረክን ያካትታል። ቀይ ቀለም እና የዳፎዲል አበባ ዋና ጭብጦች ሆነው የተመረጡ ሲሆን ከአካባቢው ታሪክ፣ ባህል እና የስነ-ህንፃ ንድፎች ተነስተዋል። ለሙንኬክ፣ ለሻይ እና ለመታሰቢያ ስጦታዎች ያሉ ምርቶች የተለያዩ ጭብጦች ተዘጋጅተዋል። እያንዳንዱ ሳጥን 260 ሚሊ ሜትር ስፋት፣ 260 ሚሊ ሜትር ጥልቀት እና 140 ሚሊ ሜትር ቁመት አለው። ፈጠራ ያላቸው የማሸጊያ አወቃቀሮች በትራንስፖርት ወቅት ጥበቃን ያሻሽላሉ፣ እንዲሁም ዘላቂ ቁሳቁሶች ጥቅም ላይ ውለዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Colorful Zhangzhou የምርት ብራንድ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Colorful Zhangzhou የምርት ብራንድ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Colorful Zhangzhou የምርት ብራንድ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- Dimensions & Packaging
- Width 260 mm x Depth 260 mm x Height 140 mm
- Tags
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- Production Technology
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- Design Challenge
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- Research
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- Inspiration
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- Project Duration
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- Operation Flow
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- Team Members
- Chief Designer: Yangchao Wu
- Image Credits
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
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