Hong Lou Meng Dream Ten የአልኮል መጠጥ ማሸጊያ by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2025
Hong Lou Meng Dream Ten የአልኮል መጠጥ ማሸጊያ
by Chuan Zhang
Client: Chuan Zhang
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #164550The Design
About Hong Lou Meng Dream Ten የአልኮል መጠጥ ማሸጊያ
ሆንግ ሎው ሜንግ ድሪም ቴን ለባይጂዉ፣ ለባህላዊ የቻይና መጠጥ የተዘጋጀ የቅንጦት ማሸጊያ ንድፍ ነው። የጠርሙሱ ቅርጽ ከክላሲካል ልብ ወለድ ድሪም ኦፍ ዘ ሬድ ቻምበር ውስጥ የተገለጸውን የግራንድ ቪው ገርደን የጣራ መስመር ይከተላል። የፕላንቴይን ቅጠል ንድፎች በጠርሙሱ ዙሪያ በደረጀ ተደራርበው የተቀመጡ ሲሆን የተጠቀለሉ ቀሚሶችን ያስታውሳሉ። ጠርሙሱ ከጥራት ያለው ሴራሚክ የተሠራ ሲሆን ክሎይዞኔ ኢናሜል ስራ በተባለው ባህላዊ የቻይና የዕደ ጥበብ ሥራ ተጠናቅቋል። ተነጻጻሪ ቀለሞች ቅርጹን በእይታ ግልጽ ያደርጉታል። ቅርጹ ለቀላል አያያዝና መክፈት የተመቻቸ ሲሆን ግልጽ የሆነው መለያ ደግሞ የምርት መረጃውን ያቀርባል።
The Recognition
About the A' Design Award የብረት ሽልማት
Hong Lou Meng Dream Ten የአልኮል መጠጥ ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Hong Lou Meng Dream Ten የአልኮል መጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Hong Lou Meng Dream Ten የአልኮል መጠጥ ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
- Dimensions & Packaging
- 150*300*115mm
- Tags
- Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
- Production Technology
- In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
- Design Challenge
- The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
- Research
- This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
- Inspiration
- The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
- Project Duration
- Initiated in Chengdu in March 2024 and launched in China in September of the same year.
- Operation Flow
- User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
- Team Members
- Chuan Zhang
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