Brown Brothers Limited Edition የወይን ጠጅ ጠርሙስ ማሸጊያ በ Yiqi Tang and Zona Yuechen Guan የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የብረት ሽልማት አሸናፊ ነው።
ብረትማሸጊያ· 2025
Brown Brothers Limited Edition የወይን ጠጅ ጠርሙስ ማሸጊያ
በ Yiqi Tang and Zona Yuechen Guan
ደንበኛ: Brown Brothers
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብረት ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #164761 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Brown Brothers Limited Edition የወይን ጠጅ ጠርሙስ ማሸጊያ
የብራውን ብራዘርስ ልዩ እትም ፍራፍሬያማ የሚያንተከትክ ሞስካቶ ወይን ጠጅ ለማሸግ የተነደፈ ማሸጊያ ነው። ስብስቡ ጠዋትን፣ ምሽትን እና እኩለ ሌሊትን የሚወክሉ ሶስት ዓይነቶችን ያካትታል። መዓዛ ያለው ቀለም በእያንዳንዱ ዓይነት ላይ ተቀብቶ ከተመረጠው ጊዜ ጋር የሚመጣጠን መዓዛ እንዲወጣ ተደርጓል። ደማቅ ቀለማት እና ሕያው ንድፎች የሞቃታማ የበጋ ድግስንና የመገናኘትን ስሜት ያስታውሳሉ። ጠርሙሱ ደረጃውን የጠበቀ 750 ሚሊ ሊትር ስፋት ያለው ከዳግም ጥቅም ላይ ሊውል ከሚችል ብርጭቆ የተሰራ ሲሆን ዘላቂ እና ከፍተኛ ጥራት ባለው ንድፍ ታትሟል። ዓላማውም ማሸጊያውን ለዓይንም ሆነ ለማሽተት ስሜት አስደሳች ማድረግ ነበር።
እውቅናው
ስለ A' Design Award የብረት ሽልማት
Brown Brothers Limited Edition የወይን ጠጅ ጠርሙስ ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Brown Brothers Limited Edition የወይን ጠጅ ጠርሙስ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Brown Brothers Limited Edition የወይን ጠጅ ጠርሙስ ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- ልኬቶች እና ማሸጊያ
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- መለያዎች
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- የማምረቻ ቴክኖሎጂ
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- የዲዛይን ተግዳሮት
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- ምርምር
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- መነሳሻ
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- የፕሮጀክት ጊዜ
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- የሥራ ሂደት
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- የቡድን አባላት
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - የምስል ምስጋና
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
