Texture Maker ብራንድ እንደገና መገንባት by Texture Maker Enterprise Co. Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2025
Texture Maker ብራንድ እንደገና መገንባት
by Texture Maker Enterprise Co. Ltd.
Client: Texture Maker Enterprise Co., Ltd.
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #165552The Design
About Texture Maker ብራንድ እንደገና መገንባት
ቴክስቸር ሜከር በምግብ ሸካራነት ዲዛይን እንደ ባለሙያ በመቀመጥ፣ ዓለም አቀፍ መስፋፋቱን ለመደገፍ የብራንድ ስትራቴጂውን እና መለያውን እንደገና ገልጿል። በምግብ ሳይንስ እና በዲዛይን እውቀት ላይ የተመሰረተው አዲሱ ስርዓት ከደንበኞች ጋር ልዩ ምርቶችን የመፍጠር ተልእኮውን ያንፀባርቃል። ከውጭ የብራንዲንግ ቡድኖች ጋር ለወራት የተደረጉ ጥልቅ ውይይቶች በኩል፣ አዝማሚያዎችን የመምራት፣ የተለያዩ መፍትሄዎችን የማቅረብ እና በዓለም ዙሪያ አስደሳች እና አስገራሚ የማብሰያ ልምዶችን የሚያበረታቱ ምርቶችን የመፍጠር ችሎታውን ያጎላል።
The Recognition
About the A' Design Award የብር ሽልማት
Texture Maker ብራንድ እንደገና መገንባት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Texture Maker ብራንድ እንደገና መገንባት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Texture Maker ብራንድ እንደገና መገንባት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Tags
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Production Technology
- Adobe Creative Suite, Co-create Workshop
- Design Challenge
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Research
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiration
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Project Duration
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Operation Flow
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Team Members
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Image Credits
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
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