Potamya የማሸጊያ ዲዛይን በ Ebru Sile Goksel and Ipek Eris Ugurlu የተሠራ ሲሆን በ ዘላቂ ምርቶች፣ ፕሮጀክቶች እና አረንጓዴ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስዘላቂ ምርት· 2025
Potamya የማሸጊያ ዲዛይን
በ Ebru Sile Goksel and Ipek Eris Ugurlu
ደንበኛ: Studio Born
በ ዘላቂ ምርት ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #168467 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Potamya የማሸጊያ ዲዛይን
በግብርና መገኛ ቦታ በሆነው ጥንታዊ የሜዞፖጣሚያ ባህል ላይ ሥር የሰደደው ፖታምያ ዘመናዊ ዘላቂነትን እየተቀበለ ከታሪክ ጋር በጥልቀት ይገናኛል። እንደ ተፈጥሯዊ እና ኦርጋኒክ ብራንድ 100% ግሉተን-ነጻ እና ቪጋን የሆኑ የጥራጥሬ ፓስታዎችን በዘላቂና ለተጠቃሚ ምቹ የሆነ ፈጠራ ያቀርባል። አዲሱ የመለኪያ ስርዓት የላይኛውን ክዳን ወደ አብሮ የተሰራ እና እንደገና ጥቅም ላይ ሊውል የሚችል የመለኪያ ኩባያ በመለወጥ ቆሻሻን ይቀንሳል። ፖታምያ ቅርስን ከዘመናዊ አቀራረብ ጋር በተሳካ ሁኔታ በማዋሃድ ተግባራዊ፣ እንደገና ጥቅም ላይ የሚውል እና ቆሻሻን የሚቀንስ ማሸጊያን ያረጋግጣል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Potamya የማሸጊያ ዲዛይን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Potamya የማሸጊያ ዲዛይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Potamya የማሸጊያ ዲዛይን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
- ልኬቶች እና ማሸጊያ
- The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
- መለያዎች
- Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
- የማምረቻ ቴክኖሎጂ
- The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
- የዲዛይን ተግዳሮት
- The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
- ምርምር
- To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
- መነሳሻ
- Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
- የፕሮጀክት ጊዜ
- The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
- የሥራ ሂደት
- We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
- የቡድን አባላት
- Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin - የምስል ምስጋና
- Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin
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